Announcing: adidas Soccer Partners with Upper Ninety!

By Kaitlin Swarts, Upper Ninety Founder & CEO

When I was a kid, my dad and I had this ritual. Every year, when I grew out of last year's cleats, he would drive me to the soccer store to find a new pair. And every year, he'd ask the salesperson to bring a pair of adidas Copas out, sized down a size, of course. While we waited, we would admire the clean black cleat with the triple white lines, and my dad would go on about how the Copas are the classic boot. All great soccer players wear Copas, and I should, too. The salesperson would come back with a box of fresh Copas, and every single year, my dad would ask - isn't this the classic boot? The salesperson would agree: yep, the Copa really is the classic boot, the cleat all great soccer players wear. So every single year, without fail, I would try them on, knowing what would come next.

My feet were too narrow. Even sized down one or two sizes, my heels would slip when I ran. The Copa might be the classic boot, the cleat all great soccer players wear, but I couldn't wear them. 

Luckily, adidas made the Predator, the perfect cleat for my non-classic feet. I wore Predators all throughout my club and college career. My final pair, purchased before senior year pre-season (without my dad there to insist on the Copas, first) traveled with me to Argentina where I competed with the Div. III USA team, to San Francisco where I discovered I could play the game for fun after college, and to New York where, playing under the lights of the Brooklyn Bridge, I dreamt of launching Upper Ninety in my hometown of Austin, Texas. 

When I finally traded my beloved Predators in for a new pair, six years after my final college season, I'd been taping them together, and to my feet, every single time I played. Anything to keep them on the field with me.

Why am I telling you this story? I've worn and loved adidas my entire life. When I was a little girl, I would have told you that playing pro as a sponsored adidas athlete would be a dream come true. 

And then I got a phone call from adidas Soccer, letting me know that adidas wants to partner with Upper Ninety in our mission to help students from low-income Austin communities build a foundation for success in high school and beyond. They believe in our work, and they believe in our students. 

As our partner, adidas has committed to support Upper Ninety over the course of one year. This is fully aligned with one of the brand’s core beliefs: Through Sport, adidas Has The Power to Change Lives. “adidas is proud to work in conjunction with Upper Ninety to Change Lives Through Sport in the local community. Our core belief has many parallels with Upper Ninety, one whose purpose is to help students from low-income local communities thrive in high school and beyond. We look forward to partnering with Upper Ninety for the next year and to supporting the growth of the game throughout local communities," said Sebastian Godoy, adidas Representative. The impact of adidas’ support for Upper Ninety will undoubtedly add an additional layer of partnership and added value within the local soccer community. 

adidas choosing to invest in our players--as students, as athletes, and as future leaders of our community--is so much better than anything I could have dreamt up as a young, predator-clad, soccer-loving girl. I can't wait to see the looks on our players' faces the first time they get to suit up in an adidas kit and step on the field to play as a team. I can't wait to tell them that adidas believes in them.

So thank you, adidas. Thank you for outfitting and inspiring me every soccer season since I was five years old. Thank you for making a cleat narrow enough for those of us who just can't swing the Copas. And above all, thank you for believing in the power of soccer to help young people build a foundation for success, on and off the field. Partnering with adidas in our work at Upper Ninety is an honor and truly better than a dream come true.