These days, lots of companies say they want to "give back," but it can be rare to find one that truly puts their money (and time!) where their mouths are. But adidas Soccer did just that — they showed up and left Upper Ninety with smiles on everyone’s faces.
A couple of weeks ago, on September 12, a team of representatives from adidas Soccer took time out from their annual regional meeting to come spend the afternoon with Upper Ninety. Arriving with boxes full of gear, the leaders delivered some inspirational words to our students about how sport has the power to change lives. Our students anxiously awaited as they listened in awe, wondering what adidas Soccer might have brought them.
And then, it was time. The representatives started distributing all the goodies from the boxes, as over 60 of our Upper Ninety players from across east Austin waited one by one. adidas Soccer gave each of our students brand new adidas backpacks and beautiful new jerseys, and for everyone they brought some much-needed field equipment, including goals, cones, ball bags, and corner flags!
Smiles flooded the entire auditorium as the students received their gifts. Afterwards, the adidas team came out to our field at East Austin College Prep to hang out and cheer on the kids as they scrimmaged, excitedly sporting their new team jerseys. What a day!
As they told our students, adidas Soccer is committed to using the power of their brand, and the power of the sport to change lives. By showing up in our community, getting to know our kids, and investing in their futures, adidas Soccer truly is walking the walk. It is an incredible honor to be able to partner with such a globally renowned company, and we can't wait to see how together, we can continue to change lives through soccer!
Photo credits: Carlos Barron